What we do

We do words. And whatever it is you do, we’ll work closely with you to find the right mix of words to help you get the most out of your business.

We’ll take the time to understand your brand and your market. We’ll want to know who you are and what you stand for. We’ll want to know who you’re talking to and what you want them to hear. That way, we can make sure your written communications reflect your brand values and your words do the job you need them to.

> Writing and editing 
We write material for all types of digital and print media. We can write copy for websites, brochures, booklets, newsletters and magazines, and we can help you with your editorial texts, marketing campaigns and sales drives. Whatever form your written communications take, we’ll develop a tone of voice that is right for your business. We’ll ensure your messages are always powerful, engaging and effective.

> Writing guides and audits 
We can compose detailed writing guides, such as tone of voice and style guides, to enable you to keep your messaging consistent and coherent. Our guides will establish editorial ground rules for all your communications and include examples relevant to your business. We can also audit your website or printed media, checking the text against agreed, clearly defined criteria, highlightling areas in need of attention and suggesting improvements.

> Standard texts and information libraries 
When you’re writing business propositions or answering customers’ letters, you’ll often repeat certain sentences and paragraphs over and over again. We can create libraries of standard texts which can be mixed and matched and then combined with fresh copy as needed. We can also work with you to develop information libraries, such as libraries of case studies and staff biographies.

> Editorial concepts and research
From large-scale editorial themes and concepts to the finer details of copy dressing, we can work up ideas to give your website or your newsletter an extra edge. We’re expert researchers too. We’re members of the British Library and regular users of the National Archives. We recently researched the early history of the Olympic Games for a marketing campaign by one of the London 2012 sponsors, for instance.

> Ghostwriting and interviewing
Ghostwriting and interviewing are two of our specialist areas. We’ve taken on the guise of CEOs, finance directors, entrepreneurs, scientists, environmental experts, TV celebrities, rock stars, and even cats and dogs. And we’ve written material based on interviews with politicians, footballers, moonwalkers, film stars, police officers, social workers, secretaries, chess players, time travellers, 1950s pin-up models and a whole lot more.